I picked up Og Mandino’s “The Greatest Salesman in the World“ earlier in the summer because it is worth $35,714 or 1/7th of a $250,000 MBA program. What this short book teaches you is: If you can’t sell your ideas, your product, or your services, you will never be successful in business or life.
The book is divided into 10 scrolls with each scroll containing one principle of business. The first scroll is about success and habits. I will let Mandino speak about habits and success with excerpts from his book:
… for what is success other than a state of mind? Which two, among a thousand wise men, will define success in the same words; yet failure is always described but one way. Failure is man’s inability to reach his goals in life.
Good habits are the key to success. Bad habits are the unlocked door to failure. Thus the first law I will obey, which precedeth all others is — I will form good habits and become their slave.
As a child, i was slave to my impulses; now I am slave to my habits, as are all grown men [and women] … my actions are ruled by appetite, passion, prejudice, greed, love, fear, environment, habit, and the worst of these tyrants is habit.
Thus a new and good habit is born, for when an act becomes easy through constant repetition it becomes a pleasure to perform and if it is a pleasure to perform it is man’s nature to perform it often. When I perform it often it becomes a habit and i become its slave and since it is a good habit this is my will.
Scroll 1 reiterates many articles on Entrepreneur, Inc, Business Insider, Forbes, etc and reiterates the lessons of books such as “7 Habits of Highly Effective People”. I recommend Mandino’s book — It’s a short read and small price to pay for happiness and success. Reading books like Mandino’s ( or reading in general) may be a habit you should develop. As Aristotle said:
We are what we repeatedly do. Excellence, then, is not an act but a habit.